BLUEBELL RAILWAY RESEARCH

Golden Arrow

Booking Conditions:
* Full payment is required in advance to confirm a booking.
* There are no refunds if cancellations are made less than one month before the travel date.
* Cancellations or alterations made more than a month in advance of travel date are subject to a £10.00 administration fee per person.
* The Golden Arrow Pullman operates a strict dress code in the finest traditions of Pullman Car travel. Passengers should attend in smart/casual clothing with no jeans or trainers.

The Golden Arrow dining train on the move.

• At Sheffield Park Station, housed within the purpose built restaurant is our real ale bar, The Bessemer Arms. 
• * A free copy each quarter of the award winning Society magazine, Bluebell News
  * 10% Discount on selected bookshop items (subject to terms & conditions)
  * The opportunity to become a working member, to help in the operation of the railway or to help in its restoration, although membership in no way imposes any commitment to become a volunteer

The Bluebell Railway.

Free admission to the stations, museum & visitor areas during normal opening hours
* Unlimited travel on our 3rd class coaches at greatly reduced rates for annual paid up members on all normal time table trains.

The Golden Aarow dining train on the move.






 

Week 2 Define the audience for Bluebell campaign

I think the audience for the Bluebell Railway is:

·      25+ (or younger) with younger children ages 4-11

Advertising this on the TV, on sites and magazines the older generation use:

·      ITV1 between 7-7:30pm and 7:30-8pm Emmerdale and Coronation Street.

·      William Hill Bingo.com

·      TV Times